Over the last decade, the Telecommunications Industry has laid the foundation for many of the innovative technologies in use today, for example network APIs (Application Program Interfaces), application stores, and video communications. Only a few years ago, communications service provider (CSP) application stores were responsible for $71B of content sales (ringtones, wallpapers, movies, and games), a figure that dwarfs the $2B2 sales figure achieved in 2010 through the handset stores.