White Papers

Front Porch Success Story: How to Tap into the $20 Billion Online Advertising Market

Front Porch Brings New Revenue Stream to Leading Internet Providers! A leading broadband provider in Asia, with over 25 million subscribers, operates a popular content portal. Using Front Porch’s patented messaging and online advertising solution, the Internet provider delivered a customized version of their portal to Internet subscribers based on users’ anonymous surfing interests. Click-thru rates on the customized portal increased 15 times over the benchmark and resulted in a 7-figure advertising deal for the broadband provider.