White Papers

Front Porch: How to increase ARPU with In-Browser Messaging

Smartphones have changed the way subscribers use the Internet. The growth in smartphone usage by wireless subscribers creates a unique opportunity for carriers. To get the most revenue, search engines, portals and other content sites are working hard to connect with their visitors. Using the power of on deck and off deck communication, the carrier can leverage its relationship to deliver a dynamic user experience – beyond the pipe. Good use of customer data is important for success in this explosive market. Keeping and satisfying a customer is a key part for increasing average revenue per user (ARPU). Smartphones are a way for the carrier to personally talk to its customers. Use them to promote offerings, increase loyalty and improve satisfaction. In order to play a part in this revolution, carriers need to act quickly.