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Creating Market Differentiation Through Video Hutchison 3G Austria Case Study

Since its launch in 2004, 3Austria's Mobile TV service has gone from strength to strength. Today, over 10% of 3 Austria's customer base watch Mobile TV each month, more than 25% of all customers tried it at least once a year and the take up rate amongst new cutting edge smartphones is up to 70% per month. Their innovative approach and focus on high quality are the biggest factors in achieving this success. And that's just the start of it...